IAPIn-App Purchases
Items, currency, and bundles sold inside a mobile game — the primary revenue layer LootRate optimizes.
and Web
Monetization Systems for RPG
& Gacha Live Games.
Increase payer conversion, ARPPU, and direct web revenue through structured store architecture and experimentation.
Built multi-title web commerce systems reclaiming $100M+ in revenue
This is the same scorecard we’d run internally as a Head of Monetization.
Opportunity Index
Revenue delta potential
HIGH DELTA
Every teardown scores 14 revenue dimensions to identify the highest-impact experiment backlog before a single redesign.
This page is typically shared after reviewing a live game’s monetization setup. If you landed here, there’s likely measurable revenue upside in your store, first-purchase flow, or web monetization layer — and a teardown is the fastest way to quantify it.
Your store is leaking revenue.
Most RPG economies underperform on at least one of these.
Revenue lost annually per 100k DAU
Platform fees are taxing 30% of every purchase.
Apple and Google collect a 30% cut from every IAP transaction. Studios with active live ops and loyal players are funding platform growth — not their own. A direct web store recaptures that margin.
Untested paywalls are leaving payer conversion on the table.
Most studios ship a store and never run a structured A/B test on it. Pricing anchors, bundle composition, purchase UX — every unconverted payer is a compounding loss. Your paywall hasn't earned its current state.
First-purchase friction kills LTV before it starts.
The first transaction defines a player's entire payment relationship with your game. Poor onboarding to the store, unclear value propositions, and misaligned timing on first-offer windows compound into permanently suppressed ARPPU.
The numbers speak.
Results from WB Games enterprise web commerce work — 6 storefronts built, $100M+ in revenue reclaimed across live mid-core titles.
Revenue Reclaimed
by creating direct-to-consumer purchase channels
Competitive Audits Monthly
top-grossing games scored, 50+ data points per title
Storefronts Built
with a reusable design system across WB Games IPs
Concurrent Experiments
running across live titles at peak cadence
Three ways to work together.
Start with the audit. It maps the revenue delta, establishes the experiment roadmap, and gives you everything you need to decide on next steps.
Monetization Audit
7 daysA systematic teardown of your IAP store, onboarding-to-purchase funnel, and first-purchase path. Ends with a prioritized experiment roadmap you can act on immediately.
Deliverables
- ◆Monetization scorecard (14-point system)
- ◆Store architecture analysis
- ◆First purchase pathway review
- ◆15–20 prioritized experiments
- ◆Revenue delta projection
Optimization Sprint
2 weeksFull implementation sprint: paywall redesign, A/B test specifications, and bundle strategy. Hands-on execution against the highest-leverage items from the audit.
Deliverables
- ◆Paywall redesign (wireframes + specs)
- ◆A/B test specifications (3–5 experiments)
- ◆Bundle architecture + pricing strategy
- ◆First-purchase flow redesign
- ◆Dev-ready handoff documentation
Retainer
MonthlyContinuous experiment backlog management, 2 tests designed per month, iterative UX improvements, and monthly reporting on payer conversion and ARPPU.
Deliverables
- ◆Experiment backlog + prioritization
- ◆2 A/B test designs per month
- ◆Monthly ARPPU + conversion reporting
- ◆Ongoing IAP store UX iterations
- ◆Competitive audit refresh (quarterly)
Most teams start with the audit, implement a sprint, then move into ongoing optimization.
All engagements begin with a 30-minute discovery call. No retainer required before audit.
A system,
not an opinion.
Every engagement runs through a 14-dimension scoring framework. The Opportunity Index quantifies where your highest revenue delta lives before a single experiment is designed.
Built from monthly audits of 50+ top-grossing mobile games and enterprise web commerce systems at WB Games.
LootRate is not advisory — it’s an execution framework for live monetization systems.
14 Scored Dimensions
Opportunity Index Formula
+ (5 − FirstPurchase) × 1.5
+ (5 − Economy) × 1.0
+ (5 − LiveOps) × 1.1
Higher score = larger revenue delta opportunity. Max: 20.0
What the index tells you
Every dimension is scored 1–5 against 50+ competitive benchmarks. The Opportunity Index inverts the score — a lower performance score means a higher revenue opportunity.
First-purchase conversion carries the highest weight (1.5×) because it determines LTV trajectory. A player who never converts on their first session is statistically unlikely to convert later.
Every benchmark referenced in the scorecard is drawn from a monthly competitive intelligence matrix — 50+ top-grossing mobile games scored across 50+ data points per title.
Section Weights
Built at the intersection of game design and revenue architecture.
The methodology behind LootRate was built inside Warner Bros. Games' enterprise web commerce platform — a direct-to-consumer purchase infrastructure across their live mid-core mobile portfolio.
That meant building 6 web storefronts with a reusable design system, running 4–12 concurrent A/B experiments on live titles, and coordinating 50+ departmental sign-offs per IP to ship across offshore dev, legal, localization, and payment partners.
The result: over $100M in revenue reclaimed by creating purchase channels that bypassed platform fees — and a systematic approach to monetization we've built into the LootRate audit framework.
◆ Web Store Optimization
Key Credentials
$100M+ Revenue Reclaimed
by creating direct-to-consumer web channels for WB Games IPs
6 Storefronts Built
Mortal Kombat Onslaught, Game of Thrones Conquest, and more
4–12 Concurrent Experiments
across live mid-core titles at peak live ops cadence
~25% Platform Fee Recovery
revenue recaptured from 30% App Store / Google Play cut
Top 50 Grossing Audits
monthly competitive analysis, 50+ data points per game
10M+ MAU Design System
WB's Player Network identity, coordinating 50+ sign-offs per IP
“Mario worked on our Webstore initiative, where he contributed to defining and refining the overall design direction. He worked closely with product and engineering partners to ensure consistency across touchpoints and helped translate strategic goals into a cohesive player experience. Mario’s thoughtful approach and willingness to engage across teams supported the Webstore’s progress from concept to launch and helped establish a solid design foundation for future iterations.”
Cedric Verstraete
Director of Product Management · Warner Bros. Games
Who this is for.
If you’re running events but haven’t systematically tested your store — this is for you.
Best fit: teams already shipping monetization experiments but lacking structured architecture.
You're post-soft launch with active live ops
Running events, seasonal content, and battle passes — but haven't systematically analyzed your monetization architecture against what's working in the market.
Your payer conversion rate is below 3%
Or you don't know your payer conversion rate. Either way, there's a structured experiment backlog waiting to be built.
You depend on platform channels for all revenue
No web store, no direct-to-consumer purchase path. You're giving 30% of every IAP to Apple or Google when you don't have to.
You have a monetization problem, not a content problem
Strong retention, good engagement — but ARPPU isn't growing with your DAU. The store hasn't caught up with the product.
Game Genres
Studio Parameters
We work best with
We are not the right fit for
You probably don’t need LootRate if
Request a Monetization
Teardown.
We’ll run the scorecard, walk the findings live, and map the highest revenue delta in your store.
We take on 2–3 new games per month.
14-dimension scorecard
Your IAP store, first-purchase path, economy design, and live ops integration scored against top-50 grossing benchmarks.
Opportunity Index calculation
A quantified revenue delta — where your highest-priority experiment wins live, weighted by impact on payer conversion and ARPPU.
Live teardown walkthrough
We run the scorecard, walk the findings live, and map the highest revenue delta. You leave with a prioritized experiment roadmap.
What happens after you request a teardown
No commitment required. Teardown walkthrough is free. Audits begin at $1,250.